About Us

Grey Fox Designs, formerly BAEKGAARD, is a business founded and run by family. In 1951, Peer Baekgaard arrived in America with $127 and a dream. He brought with him  hand crafted wooden boats, made by men from his local village in Denmark. That idea started an import company and put Peer on the road to success. By the late 1980’s, he had become the president of the Chicago Gift Mart and met a woman starting out in business herself. Her company was Vera Bradley Designs. The two married in 1990 and shared a loving relationship until Peer passed away from Alzheimer’s in 2007. In 2018, Barbara relaunched BAEKGAARD to carry on her husband’s legacy. She has now passed the reins to her sister, Kathryn Bradley. Vera Bradley’s maiden name was Fox so the name Grey Fox is a tribute to their mother. 

We are happy that you have chosen to view our line. Our pieces blend functionality with a classic style that is well loved. Totes, duffels, backpacks, purses and accessories in an array of fabrics and colors are sure to fit many lifestyles.